The following is an example of how a segmentation strategy can appear or be mapped during implementation. This example shows one audience that is separated into "life stages". It relies upon keeping track of customer contact preferences and uses RFM as the fundamental segmentation strategy.
For this example, Life Cycle Stage and Contact Preferences are the include/exclude selection criteria. RFM segment definitions will apply to everyone who has who has been selected during core criteria segmentation.
Example: Life cycle stages